Marketing Bots: The Ultimate Guide & Best Bots to Try in 2024

Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow. In her free time, you’ll often find her at museums and art galleries, or chilling at home watching war movies. Zendesk’s Answer Bot works alongside your customer support team to answer customer questions with help from your knowledge base and their machine learning. Hola Sun is a popular travel agency that specializes in vacation packages for Cuba. The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours.

On Kik, the beauty bot asks users to take a quiz so they can provide recommendations based on their preferences. If a user wants to purchase a product, they are redirected to the mobile site or Sephora. The bot also features makeup tips, tutorial videos and reviews. Expect these sorts of offers to become more common as brands look for new incentives to encourage people to interact with their bots. HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do. Essentially, these instant replies provide the quick solutions and information consumers crave, leading to a positive customer experience.

Superfans can dive in even deeper with reports, analysis and play-by-play match commentary. With the rise of mobile and social shopping, brands are constantly looking for ways to drive revenue from their social channels. HelloFresh manages to show off their brand voice by playfully introducing the bot as Brie. If you’d like to use this marketing bot for your business, go to the templates section of Customers.ai and view the templates library. All of this happened automatically with no time-wasting activities by sales personnel, account reps, or agency team members. Adding a chat widget to your website is one of the quickest, easiest, effective and most direct ways to employ the power of a marketing bot on your website.

Discover how to awe shoppers with stellar customer service during peak season. Automatically answer common questions and perform recurring tasks with AI. And we pummeled people with email to make sure we racked up the views and conversions we needed. Somehow making a single purchase meant brands had permission to email you every day from now until eternity. Koan is an application meant to help strengthen the bonds within your team. This app will help build your team with features like goal-setting and reflection.

But using data enrichment bots to pull data from various sources, will give you a complete interpretation of your buyers. This data details customer analysis, such as buying patterns and trends. You can extract this data to make customer-centric marketing decisions. If buyers interact with your product but don’t buy it, a personalization marketing bot will pinpoint the problem and prescribe a solution. You can understand how customers interact with your website and products, what challenges defer them from purchasing and which content engages targeted buyers the most. One of the biggest reasons businesses love automation tools is to optimize their workflows.

And if you’ve ever used (or possibly profaned) Siri, you know there’s a much lower tolerance for machines to make mistakes. A bot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. Zenefits is a comprehensive digital HR platform for small to medium-sized businesses.

Simply let people know as part of the bot’s welcome messages that the user is invited to get in touch with a human at anytime. The Whole Foods chatbot lets users search its database of recipes—a smart choice for a grocery chain. Here are some examples of brands using chatbots in a B2B and B2C environment. Royal Dutch Airlines uses Twitter for customer service, sending users a helpful message showing their departures, gates and other points of interest.

Email Marketing Bots

Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions, likely based on the most common questions their human reps receive. You’ve probably seen them before, a little chat widget somewhere on a website that allows you to ping customer service with questions. Here’s exactly how to create a marketing bot that rus a drip campaign. Drip marketing takes users through a cycle of messages that lead up to a conversion action.

You can focus on strategizing and executing your next marketing campaign by delegating certain tasks to automated bots. Maybe it isn’t such a scary idea to let the robots take over sometimes. And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team. Chatbots are common in the healthcare space and many brands use them to help patients and provide telemedicine services.

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Trying to do too much can confuse users and dilute the experience. For example, even though Pizza Hut’s chatbot is popular on Twitter, they responded to a customer personally when they realized an issue needed immediate attention. A good example comes from Sheetz, a convenience store focused on giving customers the best quality service and products possible.

Zenefits streamlines weeks of accumulated repetitive administrative tasks and handles team requests for you. The Opesta Messenger integration allows you to build your marketing chatbot for Facebook Messenger. About Chatbots is a community for chatbot developers on Facebook to share information. FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot.

The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else. If you want to simply streamline certain aspects of your customer engagement, such as helping your customers navigate your website or purchase journey, a rule-based chatbot can be helpful.

ChatGPT gave me three ad alternatives and some basic campaign details about my audience and campaign objective. It’s somewhat vague, but you could follow up with some additional prompts to get extra targeting recommendations. Beyond the ad copy, ChatGPT can also recommend parameters to make your PPC campaign a success. You can foun additiona information about ai customer service and artificial intelligence and NLP. It recommends ad extensions, a bidding strategy, and best practices. To make my campaign cross-channel, I prompted ChatGPT to repurpose my campaign for Google search.

The chatbot offers quick replies as a means of making it easier for customers to initiate a conversation and then helps them move forward. They can be used to easily connect with website visitors, book meetings with prospects in real time or offer helpful information to customers. Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions.

We’re a “do-it-for-me” agency, so while you’ll have final say on everything, we’ll do all the work. Many users are irritated by having to close out of the box in order to keep browsing your site, especially if you already have other pop-ups and notifications they have to deal with. You can integrate Proof Bot into your existing software without coding and set it up in a few simple steps. Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser’s search results, it will show the modern Wikiwand interface. The care and attention that appears to have gone into it deserves it.

You can check how many people your content is reaching and what the engagement patterns look like. Ad Hoc Atelier, a fashion e-commerce brand, uses Tidio’s live chat feature to tackle its issue of cart abandonment. With 4 out of 5 customers leaving the website before completing a purchase, Ad Hoc Atelier needed a solution to engage with these customers and offer help. Tidio Flows are plug-and-play workflows that help handle missed conversations, recover abandoned carts, recommend products, offer discounts, and more. There are more than 40 templates you can choose to automate your sales process.

The platform’s research shows that Lyro has a 70% resolution rate. With the chatbot in action, 76% of customers do not need to talk to a human agent. Appwrite also monitored how its competitors were interacting with brand mentions and customer comments. The company then used this information to make more informed decisions when it came to marketing strategies and customer service. In 2016, when Uber released its new rider app, the company wanted to understand how the customers felt about it.

For example, with our upcoming Enhance by AI Assist feature, customer care teams will be able to swiftly tailor responses to improve reply times and deliver more personalized support. Brevo’s chatbot takes over customer support by answering frequently asked questions and collecting feedback. The tool gives you a universal inbox where all teams can manage conversations from social media, live chat, email, and WhatsApp in the same place. Every unique interaction between a customer and a company is essential to the overall customer experience.

1-800-Flowers was an early adopter of chatbot technology, using it to simplify the flower ordering process. Customers can quickly select flowers, arrange delivery times, and resolve queries through the chatbot. This convenience is a significant advantage, especially during high-volume periods like Valentine’s Day and Mother’s Day, ensuring that customers receive timely and stress-free service. Whether it’s a product launch, a seasonal promotion, or a company event, chatbots can ensure your news effectively reaches your audience. This strategy makes your brand memorable and drives traffic back to your site. Chatbots streamline the appointment scheduling process across various industries.

What Is an AI Marketing Tool?

Brand24 also hosts free webinars that you can learn about on its X page. Even better, these mentions are not only tracked for English-speaking customers. Brand24’s AI supports 108 languages, letting you analyze global consumer sentiment.

Over 30% of businesses have fully automated at least one key business function. Sony is sometimes accused of poor marketing, but when a game matters to the company, bot marketing it always goes all out. It’s looking like a bulk of its spend this holiday will be concentrated on Astro Bot, as it readies promotional displays around the world.

Scheduling content for different platforms has never been easier; you can either draft your posts loosely or plan them in full. If you need any more assistance, the Brevo Academy has a selection of courses on marketing automation, email marketing, and similar topics to help you get familiar with these tactics. With more than 50 free email templates and a drag-and-drop editor, it’s super easy to design professional campaigns for different devices and screens.

Many of the tools we mentioned earlier include the option for two button-based responses, which are perfectly suited for the mobile-first experiences of social media bots. Chatbots work best when given a concrete set of questions to answer. Without a certain level of specificity and pre-planning, then it becomes infinitely harder for a chatbot to deliver a believable experience — much less the right answer. Sprout’s Bot Builder enables you to streamline conversations and map out experiences based on simple, rules-based logic. Using welcome messages, brands can greet customers and kick off the conversation as they enter a Direct Message interaction on Twitter.

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Once the search is defined, the bot will send the lead to the correct page on the company’s website. Another one of the best examples of using chatbot marketing is MindValley. This brand provides a learning platform for personal development and uses bots to promote its services. So, for example, if a person shows interest in your pricing or one of the products from your collection, the chatbot identifies them as a warm lead. Based on that segmentation of users, the chatbots can engage them at the right time.

Chatbots can collect valuable data such as visitor names, contact details, and preferences during interactions. This information can be used to refine marketing strategies and improve chatbot interactions over time, ensuring that your marketing efforts are more effective and personalized. This data is then used to personalize the conversation and steer the visitor toward specific actions, like signing up for a newsletter or scheduling a demo.

• These emojis were chosen well because all are relevant to the messages that accompany them.
• And of course you could source questions from outside of your immediate team, too.
• Suggested readingCheck out the best chatbot apps to pick the right one for your business.
• And how they use Messenger may expand beyond how they use Facebook.

Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. We provide a prompt-heavy bot to provide customers with exactly what they need. The bot’s casual tone, emojis and conversational calls-to-action keep the reader naturally scrolling and tapping rather than feeling like they’re being sold to. This is a prime example of how to funnel a customer through a conversation to eventually lead them to take action. Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players. Each episode highlighted a core gaming rig component for the grand prize.

They even have an API in case you need a customized integration for your system. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. Now, you don’t have to go to Dall-E to create the perfect visual element for your content. Jasper’s art feature lets you create images just as you write your content.

Top 28 AI Marketing Tools to Grow Your Business in 2024

If you’re unsure about whether to use the greeting pop-up feature, you can always try running some A/B tests to see if users respond positively to it. If not, it’s best to disable automatic pop-ups and simply let users click on the chatbot of their own accord if that’s their choice. We created P2P to provide free resources to brands that believe in the power of peers to promote their service or products. Customer data from one source isn’t enough to make accurate marketing decisions.

You can also use Brevo to collect customer data from different sources and aggregate it into a single platform. It allows you to configure deduplication rules to eliminate redundancy. If you want to learn more about leveraging social listening and measuring customer sentiment, the tool also has a dedicated resource center.

This online coach is available on Slack, Skype, Telegram and Messenger. Robot keeps soccer fans up to date with the latest news about the clubs, upcoming fixtures, real-time match updates and more. Plus, he can help you purchase tickets for the next game, view player stats or find videos including player interviews and moments from some of the team’s greatest victories.

Open-ended conversations can lead to confusion for your bot and a poor experience for the user. If you don’t have the luxury of highly-advanced language processing, then an open-ended https://chat.openai.com/ question like “how can we help you today” could go any number of directions. We ended up researching a number of different world-class chatbot experiences to learn from.

Popular Features

With a strategic pricing structure and unparalleled features, agencies can massively scale by selling marketing bot services to new and existing customers. Instagram Stories was one of the most dynamic social media channels in 2019. So

much happened with Stories — from new developments with the product to strong

returns on Stories ads and organic reach.

As one of the first bots available on Messenger, Flowers enables customers to order flowers or speak with support. You can either search for something specific or browse through its recipe database by type of dish, cuisine or special dietary restriction. As always, the engagement doesn’t have to stop when the action is complete. Consider different ways you can keep the interaction going but limit your focus to a couple of key areas.

All any buyer wants is the most direct line between their problem and a solution. The Slack integration enables you to get reminders, tasks, and tips from ChiefOnboarding via Slack. The Calamari-Slack integration allows you to request time off, clock in, clock out and check presence without leaving Slack. No more HR scheduling complications; Calamari is an HR tool that manages team attendance, sick days, vacations, and work-related travel. The Slack and Discord integrations allow you to give your team praise and recognition without leaving Slack or Discord. It also lets you learn where new prospects come from and generate more leads.

This could improve the shopping experience and land you some extra sales, especially since about 51% of your clients expect you to be available 24/7. The most important differentiator is that a marketing chatbot performs specific marketing tasks. Also, its effectiveness is measured based on the bot’s ability to get customers signed for a newsletter or encourage a purchase from your company’s ecommerce store. Fortay is a new analytics Slack bot that helps you keep your team on track. Fortay uses AI to assess employee engagement and analyze team culture in real time. This integration lets you learn about your coworkers and make your team happy without leaving Slack.

The platform lets you create a Knowledge Base for your brand by uploading information about your company. Flick’s AI Social Assistant lends you a hand in brainstorming ideas, writing content, and repurposing existing content. You can delegate your time-consuming tasks to the app, allowing you more time to engage with your audience and grow your brand. The live chat feature helped the company increase its conversion rate from 0.35% to 9%.

Clickthrough rates are lower still, and the entire campaign can take days or even weeks to complete. Drip campaigns can have added layers of complexity depending on what action the recipient takes. This can happen organically as people visit your Facebook page and are routed to you on Messenger.

Find critical answers and insights from your business data using AI-powered enterprise search technology. Deliver consistent and intelligent customer care across all channels and touchpoints with conversational AI. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow-ups. You can also give Drift access to your calendar to directly set up meetings or demos. If Messenger is right for your audience, the next thing to consider is what actions you want users to take when interacting with your chatbot. You should also consider how many steps would be needed to arrive at a solution for each query.

Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration. People who divide their time between China and the West complain Chat GPT that leaving this world behind is akin to stepping back in time. Beyond users, bots must also please the messaging apps themselves. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users.

Using chatbots for conversational marketing can elevate customer engagement levels and drive sales. They are most useful in the initial stages of the marketing process, like collecting leads and answering customer service questions. But they can also be used to promote products and place orders. Many companies use machine learning chatbots for marketing purposes. Some have AI chatbots to aid their sales team in improving the customer journey, collecting qualified leads, and encouraging sales. Others use this computer program as part of a support team to provide help in real-time.

Since ChatGPT doesn’t have a plug-and-play prompt feature like campaign assistant, I fed it the information in natural language prompts (see the example below). Finally, I asked the campaign assistant to create a social media campaign for Facebook. While they can’t ever replace human originality, they can help humans do their best work. They use big data to find and replicate the top marketing campaigns, borrowing from their format and syntax while giving you an original campaign idea. If you have an audience who uses Facebook heavily in their personal lives, they’re likely to adopt Messenger as a communications tool.

One of the most interesting stats we’ve seen about chatbots is that people aren’t nearly as turned off by them as you’d think. 69% of consumers prefer communicating with chatbots versus in-app support. Imagine you work for an e-commerce company called “Acme Widgets,” which sells a variety of widgets and accessories. Your goal is to use chatbots to enhance the marketing efforts of your business.

The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses. Automation helps empower human agents and streamline the customer service experience. When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. Chatbots designed to understand the context and intent of the user in order to perform more complex tasks are called conversational AI.

But to be honest, that’s not enough to eradicate the threat of bad bots. Customer.io is a messaging automation tool that allows you to craft and easily send out awesome messages to your customers. From personalization to segmentation, Customer.io has any device you need to connect with your customers truly.

Faqbot is an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest. Plum, a money management company, stands out with their chatbot-exclusive service. This London-based fintech company implements AI technology to help users manage their personal finances.

Dive into the world of AI video creation and experience the future of content generation. Best Places, a website that provides location-based information, used Jasper to experience an 800% increase in website traffic. The company also saved 1,000,000+ hours in content creation time. Flick is an AI-powered social media platform that helps you handle everything from content scheduling and hashtag selection to copywriting and detailed analytics.